Privacy Policy for Synthesis by MYG Media S.R.L

1. Introduction

This Privacy Policy applies to Synthesis, a digital SaaS platform owned and operated by MYG Media S.R.L, a company registered in Romania with the company registration number RO50059004 and headquarters located at Bulevardul GEORGE ENESCU, Nr. 23, Bloc G45, Scara B, Ap. 6, Judet Suceava. You can contact us at [[email protected]](mailto:[email protected]) for any privacy-related inquiries. This policy outlines how we collect, use, and protect your personal data.

2. Scope of Processing

We process the following data:

* Login credentials

* Business and publicly available business-related information

* Emails, phone numbers, CRM activities, and payment data

* Information voluntarily provided through our platform

We use cookies (essential, analytics, and marketing), and although we do not collect IP addresses directly, we record user behavior for marketing improvement. Leads not converted are retained for up to 2 years unless otherwise restricted by law.

3. Purpose and Legal Basis

Data is collected and processed for:

* CRM operations and lead management

* Booking and managing demo calls

* System personalization and performance optimization

* Product development, including training AI-based features

* Enhancing marketing efforts with pseudonymized, non-identifiable user data

The legal basis includes user consent, contract performance, and legitimate interest in product development and improvement.

4. Tools and Third Parties

Synthesis integrates with and may process data through the following services:

* GoHighLevel

* Make.com

* Google Workspace & Gmail

* Zapier

* OpenAI GPT-based assistants

These tools may transfer data to third countries under GDPR-compliant mechanisms.

5. Data Sharing & Transfers

While no personal or identifiable business data is sold, pseudonymized insights may be shared with third parties for product and marketing optimization. In the future, we may initiate external data transfers if they are essential for improving our marketing systems.

6. User Rights

As per GDPR, users have the right to:

* Access their data

* Request deletion or correction

* Withdraw consent at any time

* File a complaint with their national data protection authority

Data deletion or access can be requested via direct communication with our support team.

7. Retention

All non-converted leads are stored for a maximum of 2 years. Client and user data are retained as long as legally necessary or contractually required.

8. Cookie Usage

We use essential, analytical, and marketing cookies. Full details can be found in our Cookie Policy. Users can manage cookie preferences at any time through their browser settings.

9. Relationship Between MYG Media and Synthesis

Synthesis is a product operated by MYG Media S.R.L. When users sign up, they are considered leads of MYG Media as the parent company, even if all interaction occurs through the Synthesis system.

10. Policy Updates

This policy is subject to updates and changes. We recommend checking back periodically. We will notify users about major updates where required by law.

---

Effective Date: May 2025

Company Name: MYG Media S.R.L

Product: Synthesis

Contact: [[email protected]](mailto:[email protected])